The Soul of Đạo Mẫu
AAV TRADE AND TOURISM JOINT STOCK COMPANY
AAV TRADE AND TOURISM JOINT STOCK COMPANY
Introduction
About Master Nguyễn Đức Hiển
Dr. Nguyễn Đức Hiển is a third-generation Đạo Mẫu practitioner, cultural researcher, and former English lecturer. He holds a master's degree in Culture and Education from Sweden and is a member of the Scientific Council of the Việt Nam Institute for Research on Culture and Beliefs.
Known as a cultural ambassador, he has introduced the Hầu Đồng ritual on CNN, lectured at VinUni, worked with UNESCO and the British Embassy, and pioneered bringing Hầu Đồng costumes to the contemporary fashion runway.
Highlights
Explore a heritage inscribed by UNESCO (2016)
Meet practitioners deeply rooted in tradition
Understand the spiritual meaning of each ritual and offering
Find a direction for developing your own spiritual tourism products
Today, step away from the city and enter a cultural experience rarely opened to outsiders: a private introduction to Đạo Mẫu, Việt Nam's Mother Goddess worship, inscribed by UNESCO as an Intangible Cultural Heritage.
Step into the sacred space of Phủ Tiên Hương and immerse yourself in the tradition of Hầu Đồng, brought to life by Master Nguyễn Đức Hiển — a third-generation medium. Begin with welcome tea and local snacks, meet the master and his disciples, and explore the temple's treasures, including 36 sets of costumes for the deities and offerings, each carrying its own history and symbolism.
Witness male and female Hầu Đồng ceremonies as music, colorful costumes and graceful movements invoke the energy of the temple. Guests can also attend a peace-prayer ceremony, allowing that energy to bring tranquility, good fortune and renewal. Through close conversations with the master, you will gain a deeper understanding of Việt Nam's UNESCO-inscribed spiritual heritage: a profound and unforgettable cultural journey.
