The working rhythm of Phú Gia village, formerly Kẻ Gạ, runs opposite to the city's. From the afternoon, villagers soak rice and wash leaves. Around 2–3 a.m., the stoves are lit, the fires are fanned evenly, and the first batches of sticky rice come out. The village has little farmland and can plant only about one crop a year, so people make sticky rice and cakes to sell in Thăng Long – Kẻ Chợ. The trade has no founding ancestor; it is passed from generation to generation; some families have sold sticky rice for three or four generations.
Currently nearly 600 households in the village live by the sticky rice trade. In 2016, Phú Thượng was recognized as a traditional craft village; in 2020, three products—xôi chè, five-color sticky rice, and xôi xéo—received 4-star OCOP certification. On February 16, 2024, the Ministry of Culture, Sports and Tourism issued Decision No. 344/QĐ-BVHTTDL, adding the Phú Thượng sticky rice making craft to the National List of Intangible Cultural Heritage.
Phú Thượng sticky rice establishments are included in the Cuisine section of HanoiGo. From a humble package of sticky rice, the culinary journey continues to an elaborate feast tray: Bát Tràng feast.
